Your trusted partner in tourism.

Strategy, distribution and hands-on support for tourism operators who are short on time and big on ambition.

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Hartz Peak Walk, Hartz Mountains National Park, Credit Stu Gibson

Who Think Tourism is Trusted by

See My Clients
A woman with short gray hair, wearing a dark blue shirt with a name tag, smiling and engaged in conversation with a person whose back is turned.

Running a tourism business can mean wearing every hat at once.

Marketing, pricing, distribution, partnerships, events. It's a lot, and there's rarely time to step back and think about where you're actually headed.

That's where I come in. I'm Cat, and Think Tourism exists to give operators the strategy, connections and breathing room to grow.

25+ years across commercial and government tourism, all pointed at improvements, stronger returns and bigger opportunities, without adding to your load.


More About Cat

How I can help

  • Group of ten people posing outdoors in front of a vineyard on a sunny day. Three are seated on the grass, while the others stand behind. Tall barrels and a small wooden shed are visible nearby.

    Projects

    A defined piece of work with a clear outcome. Strategy, audits, product development, getting to market. Scoped, delivered, done properly.

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  • Two people and a person in a kangaroo costume posing at an indoor event. The man is on the left, wearing glasses, a black polo shirt, and beige pants. The woman is on the right, wearing glasses, a dark shirt, and a lanyard. The kangaroo costume has a yellow-orange body, large eyes, and a shirt with an outline of Australia. The background shows large windows and a busy environment with other attendees.

    Representation

    Your ongoing partner. I manage sales, distribution and business development so you can stay focused on running the show.

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  • A woman with short gray hair and glasses standing at a podium giving a presentation in a conference room. A large screen behind her displays a slide that reads 'Strategy to Life Customer Engagement' with an image of people at a whisky event. Audience members are seated and facing the speaker.

    Workshops & Presentations

    Keynotes, training and workshops that bring insight and energy, from one hour to a full day.

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See SErvices

Rather have someone in your corner year-round?

That's representation: ongoing sales, distribution and strategy, handled.

See How It Works

What it’s like to work with me

  • Black and gold logo with stylized text for the 76th annual Primetime Emmy Awards, featuring a gold laurel wreath at the bottom.

    “Cat is a proven expert in this space... I thoroughly recommend engaging Think Tourism..."

    Cat is a proven expert in this space, with sound understanding of the tourism and trade sector, both internationally and domestically. We wanted to plan for and deliver commercial strategies – growing this under-utilised side of our business.
     
    The process was great from project scoping and briefing, strategic workshops then review and discussion  before finalisation.
    I thoroughly recommend engaging Think Tourism for similar clients and projects in the future."

  • A stylized graphic reading 'WINE & TEQUILA' in retro font, with layered geometric shapes underneath in orange, teal, and beige colors.

    "She's undoubtedly helped wine businesses grow their exports and tourism experiences."

    Cat oversaw the expansion of our export and tourism activities, with a focus on helping our individual wine business members. The role spanned budgets, project reporting, stakeholder communication, external research, workshops, international event management and visitation programs.

    She took on every requirement and challenge in her usual positive and unflappable manner, delivering exceptional results throughout. Cat's international tourism knowledge is second-to-none, and I would unreservedly recommend her to any business or organisation seeking tailored assistance and expertise."

  • Outline map of the state of Washington with the words 'Tassie Tours' in the center.

    "Cat's understanding of the global market is impressive."

    Cat's deep understanding of the global market is impressive. She has cultivated strong connections that have opened up doors to opportunities I hadn't previously had.

    We've taken advantage of this and now are building relationships around the world. Overall, my experience with Think Tourism has not only enhanced my skill set but also reinforced the importance of having smart, caring and well connected people around you.

  • Silhouette of a person in a yoga pose on a mountain at sunrise

    "A rare combination of strategic vision and hands-on expertise."

    Working with Cat at Think Tourism has been an absolute pleasure and a highlight for all of us at BrandZilla. From the moment we started collaborating, I was struck by the depth of experience and insights she creates, and her unwavering commitment to excellence. Cat possesses the rare combination of strategic vision and hands-on expertise, which allows her to lead clients toward impactful solutions in the complex world of tourism marketing.

  • Logo for Federation Artisan Chocolate featuring a brown hexagonal sign with black text.

    "We wouldn't be where we are today without her guidance."

    Cat has been an invaluable strategic partner for both Federation Chocolate and Every Man & His Dog Vineyard. She brings a rare combination of tourism industry insight and genuine commercial instinct, helping us think clearly about pricing, positioning, and how we build lasting relationships with our visitors and trade partners.

    Cat has a gift for asking the right questions and giving us the confidence to make decisions we'd otherwise second-guess. We wouldn't be where we are today without her guidance.

MORE FROM MY CLIENTS

Curious what's possible for your business?

Let's have a chat. No pitch, no obligation, just a conversation about where you're at and where you'd like to be.